Director of Marketing,
Communications & Tourism:
LaVoris A. Pace
Public Affairs Officer:
City Hall Building
801 Crawford Street,
Portsmouth, VA 23704
Phone (757) 393-5143
Fax (757) 393-8943
Advertisers and media sales, please contact the
City's agency of record ARENGEE at
Marketing, Communications & Tourism (MCT)
To strategically and effectively market the City of Portsmouth and its uniquely diverse attractions, events, and offerings, within the City and Hampton Roads, as a vibrant and desirable place to live, work, play, and conduct business.
Result: Position Portsmouth as vibrant and prosperous using an “inside-out” approach.
Unique Selling Proposition (USP)
Marketing, Communications & Tourism will focus on our unique attractions, heritage, history, and location. We will utilize cost-effective, creative, and innovative solutions that build synergy and position the “New Portsmouth” as a viable and livable city within the heart of Hampton Roads.
End Result: Consistent branding and promotion of the City of Portsmouth
The Marketing Strategy is built around seven goals or
critical success factors (csf):
CSF 1 Unified &
Enhance marketing and communications in an
effort to project a clear and unified voice
across all functional areas using a multi-media
Maximize the potential of business and community partnerships to increase the value of the media-buy and overall return-on-investment for all stakeholders.
CSF 3 Position &
Expand branding and marketing strategies to
enhance and improve Portsmouth’s position and
product placement in the Hampton Roads
CSF 4 Marketable
Brand and cultivate interest in marketable
products on a consistent basis by using an
integrated marketing approach to create impact.
CSF 5 Economic
Build synergy and enhance image internally and externally in an effort to aid in the retention of business, create a livable community, and instill a Passion for Portsmouth.
CSF 6 City Council Vision Principles:
Support and align with City Council’s vision principles, core values, and guiding principles as the department conducts the people’s business.
CSF 7 PCTV (Portsmouth Community Television):
Continue to improve and promote the City’s municipal channel as a primary and successful marketing tool to reach the citizens of Portsmouth and the region.