Director of Marketing, Entertainment and Tourism:
LaVoris A. Pace
Public Affairs Officer:
City Hall Building
801 Crawford Street,
Portsmouth, VA 23704
Phone (757) 393-5143
Fax (757) 393-8943
Advertisers and media sales, please contact the
City's agency of record ARENGEE at
Marketing, Entertainment and Tourism (MET)
To strategically and effectively market the City of Portsmouth and its uniquely diverse attractions, events and offerings
within the City of Portsmouth and Hampton Roads as a vibrant and
desirable place to live, work, play and conduct business.
Result: Position Portsmouth as vibrant and prosperous using an “inside-out” approach.
Unique Selling Proposition (USP)
Marketing, Entertainment and Tourism will focus on our unique history, heritage and attractions.
We will utilize cost-effective, creative and innovative solutions that builds synergy and positions Portsmouth as a viable and livable city in Hampton Roads.
Result: Consistent branding and promotion of
the City of Portsmouth
The Marketing Strategy is built around seven goals or
critical success factors (csf):
CSF 1 Unified &
Enhance marketing and communications in an
effort to project a clear and unified voice
across all functional areas using a multi-media
Maximize the potential of business and community partnerships to increase the value of the media-buy and overall return-on-investment for all stakeholders.
CSF 3 Position &
Expand branding and marketing strategies to
enhance and improve Portsmouth’s position and
product placement in the Hampton Roads
CSF 4 Marketable
Brand and cultivate interest in marketable
products on a consistent basis by using an
integrated marketing approach to create impact.
CFS 5 Economic
Build synergy and enhance image internally and externally in an effort to aid in the retention of business, create a livable community, and instill a Passion for Portsmouth.
CFS 6 Council Vision Principles:
Support and align with Council’s vision principles, core values, and guiding principles as the department conducts the people’s business.
CFS 7 PCTV (Portsmouth Community Television):
Continue to improve and promote the City’s municipal channel as a primary and successful marketing and tool to reach the citizens of Portsmouth and Hampton Roads.